Introducing the Heartbreak Track & Field Tee
Elite track athletes Marielle Hall Bobby Poynter show off the new HBRS T-shirt at the Santa Monica College track. An Olympian and LA track & field royalty, these two are now teammates in leadership at Heartbreak LA, your home for track & field.
This campaign is a tribute to the roots of running culture in Santa Monica: the first retail space built for runners, Blue Ribbon Sports, and the Santa Monica Track Club, home to world-class athletes who set the standard for excellence. These spaces and stories shaped a culture that still inspires us today, and it’s why we planted Heartbreak LA in this very place. WATCH: “This Is A Nod” below.