Introducing Heartbreak’s latest: The Run Is Eternal Collection
Crafted by Heartbreak's own apparel designer, Luc Larson, this collection captures a youthful spirit defined by ambition and resilience:
Chase the dream. Never stop. Always in pursuit. The Run Is Eternal.
For the campaign shoot, Heartbreak co-founder Dan Fitzgerald found a gritty, tucked-away spot just steps from Heartbreak HQ. This space felt perfect for the collection, embodying a sense of freedom, exploration, and the thrill of venturing into hidden places. Dan’s creative direction took inspiration from the raw, rebellious energy of 80s and 90s BMX, surf, and skate cultures—a time before social media, when self-expression thrived in the underground.
Explore the full collection HERE.
Meet the team behind the vision:
- Luc Larson (Apparel and Graphic Designer)
- Dan Fitzgerald (Campaign Photoshoot Lead)
- Justin Styvly (Campaign Photographer)
- Nicole Dunbury (Campaign Model, Lovesquad Athlete, Northeastern T&F)
- Carlos Dablah (Campaign Model)