But why Phase?
In CloudTec Phaseā¢, the computer-generated Clouds seamlessly collapse like dominos when your foot lands. The result? Supreme, enhanced cushioning, and a softer, smoother transfer from heel to toe.
Less plastic, less water
On is not riding the sustainability wave āĀ they're creatingĀ their own. To save on water, the Cloudsurfer's yarn is colored using a dope dyeing process that requires 90% less water than standard techniques. They've also ditched the plastic overlays and bumped up the shoe's total recycled content to 30%