Women's Apparel

Simple and Classic for everyday life.

100% Cotton. 

For the love of the run. From the heart of Boston. Represent Heartbreak wherever you go with this everyday essential.

The line that "breaks" the heart is the elevation profile of the world famous Heartbreak Hill.

Unisex tee in Men's sizing

50% Polyester, 38% Cotton, 12% Rayon

The classic, illustrated anatomical heart is back!
The line that breaks the heart is the elevation profile of Heartbreak Hill.

For the love of the run. From the heart of Boston. Represent Heartbreak wherever you go with this everyday essential.

The line that "breaks" the heart is the elevation profile of the world famous Heartbreak Hill.

50% cotton, 50% polyester

Show your love for Heartbreak by rocking this everyday essential tee.

50% Polyester, 38% Cotton, 12% Rayon

Never Fold means betting big on yourself; push in all the chips and don't hold back.

100% Cotton

We're at a moment of rebirth in our sport. With a wink back to the jogging boom, we're welcoming the newest members of our tribe & celebrating the easy feeling of a slower approach. Of jogging, Bill Bowerman wrote,"There’s nothing mysterious or revolutionary about it." It keeps us sane, keeps us fit, marks the days, fosters connection. So cheers to a running future, new friends, old pals, non-revolutionaries, people who run. This collection is for you - for happy miles and healthful living.

100% Cotton.

Never Fold means betting big on yourself; push in all the chips and don't hold back.

100% Cotton
Unisex t-shirt in Men's sizing

For the love of the run. From the heart of Boston. Represent Heartbreak wherever you go with this everyday essential.

The line that "breaks" the heart is the elevation profile of the world famous Heartbreak Hill.

Never Fold means betting big on yourself; push in all the chips and don't hold back.

100% Cotton
Unisex t-shirt in Men's sizing

For all the little Heartbreakers out there. Features a red heart at the center. The line that breaks the heart is the elevation profile of Heartbreak Hill.

90% Cotton, 10% polyester

We're at a moment of rebirth in our sport. With a wink back to the jogging boom, we're welcoming the newest members of our tribe & celebrating the easy feeling of a slower approach. Of jogging, Bill Bowerman wrote,"There’s nothing mysterious or revolutionary about it." It keeps us sane, keeps us fit, marks the days, fosters connection. So cheers to a running future, new friends, old pals, non-revolutionaries, people who run. This collection is for you - for happy miles and healthful living.

100% Polyester.

Inspired by the king of beers and St. Patrick's Day tradition, this green Heartbreak take on a beer can celebrates a healthier version of over indulgence: hill repeats. The 4.5% refers to the steepest grade of Heartbreak Hill. The arrows in the design harken back to our original logo as SEAC. The Green Chip on the back is a nod to our new "Never Fold" spring mindset.

100% Cotton
Unisex t-shirt in Men's sizing

The Magic Horse is here to party. The design is a contrast to the delicate and mystical beast that typically brands Boston's spring marathon tradition. Pure rock 'n roll.

This relaxed fit tank is as comfortable post-run as it is a Motley Crüe concert. Rock at your own risk. 🤘

65% Polyester, 35% Cotton

Never Fold means betting big on yourself; push in all the chips and don't hold back.

100% Cotton
Unisex t-shirt in Men's sizing

A tiger flavored twist on your favorite Heartbreak style.

100% Cotton

We're at a moment of rebirth in our sport. With a wink back to the jogging boom, we're welcoming the newest members of our tribe & celebrating the easy feeling of a slower approach. Of jogging, Bill Bowerman wrote,"There’s nothing mysterious or revolutionary about it." It keeps us sane, keeps us fit, marks the days, fosters connection. So cheers to a running future, new friends, old pals, non-revolutionaries, people who run. This collection is for you - for happy miles and healthful living.

50% Cotton, 50% polyester.

A tiger flavored twist on your favorite Heartbreak style.

Unisex T-Shirt in Men's sizing

100% Cotton

A tiger flavored twist on your favorite Heartbreak style.

Unisex T-Shirt in Men's sizing

100% Cotton