But why Phase?
In CloudTec Phase™, the computer-generated Clouds seamlessly collapse like dominos when your foot lands. The result? Supreme, enhanced cushioning, and a softer, smoother transfer from heel to toe.
Less plastic, less water
On is not riding the sustainability wave – they're creating our own. To save on water, the Cloudsurfer's yarn is colored using a dope dyeing process that requires 90% less water than standard techniques. They've also ditched the plastic overlays and bumped up the shoe's total recycled content to 30%