A group of Harvard track athletes and friends joined their skills in poetry, acting, film, music, and creative direction to build their own creative agency called AOTA. As a first commercial project, they used Heartbreak's brand identity as a piece of inspiration to showcase their new Warped Checkerboard tops and the Run Is Eternal Collection.
Their campaign, “Take the Risk,” is an ode to the journey, the challenges, and the persistence it takes to chase something bigger than yourself.
In their words:
"Anything worthwhile—anything that truly defines you—demands the leap. Embrace the journey, the sweat, the chase. Keep going. Because The Run is Eternal."
Directed by @jaeschel and @ewungwo, with cinematography by @ewungwo and @styvarts and sound design by @jaeschel, the project features @zeph_barber, @tijesunimi.b, and @abdulmalikmo_—all bringing raw energy to this vision of relentless pursuit. You can follow more of their work here, and shop the collection that inspired the campaign here.
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