The Merp Hat (aka Boston 2020 Celebration Hat)

The Merp Hat (aka Boston 2020 Celebration Hat)

When Luc and I sat down to talk about designs for Heartbreak's 2020 Boston celebration product to release around the marathon's original April date, Luc shared a funny idea: "what if we make a smily face with the elevation profile of Heartbreak Hill [the same famous line of our Heart logo] with the tag line 'smile, it's just a hill?'" He sent over his first pass and I loved it. A week later, they were in the production queue. A month later, the world changed & delivery was pushed back. Now, with Boston's Marathon gone virtual and the world in turmoil, the Merp hat feels almost prescient the. Get yours here in Bight Lime or Black. - DF 


2 comments


  • Jett

    Aloha,
    We wish for 2 black Merp B-ball caps!
    Any left?


  • Betty

    Do you have any more of theTHE MERP HAT (AKA BOSTON 2020 CELEBRATION HAT) yellow? Thanks


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