When Luc and I sat down to talk about designs for Heartbreak's 2020 Boston celebration product to release around the marathon's original April date, Luc shared a funny idea: "what if we make a smily face with the elevation profile of Heartbreak Hill [the same famous line of our Heart logo] with the tag line 'smile, it's just a hill?'" He sent over his first pass and I loved it. A week later, they were in the production queue. A month later, the world changed & delivery was pushed back. Now, with Boston's Marathon gone virtual and the world in turmoil, the Merp hat feels almost prescient the. Get yours here in Bight Lime or Black. - DF
