Boston Is Science | Run Experience

Boston Is Science | Run Experience

Boston Is Science held Thursday in Cambridge offered athletes the opportunity to explore the places that inspired our new Boston capsule collection. We started at 294 Mass Ave (Heartbreak Cambridge) where Coach Dan shared the design inspiration for the project: Boston's Futura Black/Bauhaus-style font and the colors used to differentiate the code chemicals of DNA (red, green, blue, yellow). We ran from the store to the Novartis world research headquarters as a starting point (pictured above). Designed by Maya Lin, world renowned architect and sculptor, the building represents the work that takes place inside and in Boston/Cambridge overall. The porous stone facade represents the structure of human bone (the organic) while the ultra modern steps of the latter half call to mind the exacting nature of scientific methods & pharmaceutical innovation. Between the two, a lush courtyard. The building sits between MIT and Harvard on the main artery that connects these academic research hubs to our world class hospitals. It was a perfect jumping off point and opportunity to recognize Nikla & Maria. Our next stop, the Broad Institute and the Koch Institute for Cancer Research at MIT (they sit across the street from one another) where we talked about the work of each. Jane Wilkinson was on hand and we recognized her leadership and contributions to the Human Genome Project as one of the lead scientists on Chromosome 1. Formerly at the Broad, she's now executive director at the Koch Institute. Finally, we charged through the wet, windy conditions to MGH where we acknowledged the challenges caregivers faced over the past two years and celebrated our community members Rachel and Lanisha. Light partying followed. Photos here by Fidelis Teixeira and here by Lucas Beyer.