City-specific Bowerman/Heartbreak collaborations for Boston & Chicago celebrate the affection Shalane Flanagan & Evan Jager have for their communities & home cities. The BTC Crew and Backpack feature local touches infused with the DNA of their world-beating speed. Read more below or shop it here.
"Go Shalane!" was first screamed on the grass at Franklin Park in Roxbury, MA years before it roared from crowds along the hallowed courses of Boston & New York or trackside in Beijing. In 1997, it was not a national rallying cry yet, it was a phrase that made a young Coach Dan ask himself, then his teammates: "who is that kid who's smashing the field at states?"
Now, Shalane Flanagan is one of the best American distance runners of all-time, with 7 World Championship Medals, an Olympic Silver Medal, 18 USA Championships, a handful of American Records (including Boston), and an NYC Marathon win to her name.
According to Shalane, "Heartbreak Hill Running Co IS the heartbeat of the Boston running community." Shalane would know. She was there for our first Boston Marathon with Heartbreak Studio & the launch of our Mile 20 Community Space. And we'd argue it's Shalane who carries us - Heartbreak, Boston, and the United States - with her to the podium of the world's greatest races.
With this spirit of mutual love between Bowerman, Shalane, Heartbreak, and Boston, the new Bowerman Track Club / Heartbreak collaboration
gives a nod to Heartbreak’s original brand (SEAC>>>>) pairing the Heart with our original chevron logo on the sweatshirt wrist and the backpack patch. (Buy here
“For me, Chicago and Illinois are home. It’s where I became a runner," says Evan Jäger. When he walked into Heartbreak Chicago in October 2019 he was no longer just the local legend 4x champ of his home state. He's now an international running star, a 7x USA Champion, American Record Holder, and Olympic Silver Medalist (Rio 2016).
On a panel featuring BTC teammates and our own Coach Dan, Evan shared stories from his early running days and of earning his high school dream car from a bet with his dad over his mile time. His Chicago roots still matter: "Illinois [has] a rich running history, producing some of America’s greatest runners. Growing up I always felt very proud to be a part of that and wanted to be able to add to that history. I hope every Chicago runner feels like they are a part of that rich running tradition and culture.”
In the spirit of our shared love for place & team, the Chicago versions of the new Bowerman Track Club / Heartbreak collaboration are emblazoned with Chicago's iconic 4 stars paired with our Heart. Shop the whole collection here