"Most of us nerds know the story of Nike’s founding duo, but what’s often overlooked is the story of Jeff Johnson opening Blue Ribbon Sports’ first retail location in Santa Monica. It was a place for runners to chat splits, training and shoes.
Opening Heartbreak’s first location in Chicago speaks to the same heritage. This place is not designed to be a transaction. Instead it’s a home for Chicago’s running community - all people and all paces. We’re united by the power of the run, whether it be your first and only sport, or an activity you picked up because we can only be outside.
We hope this isn’t just a place to buy shoes, but a place you come back to tell us about your race. To cheer on new friends chasing their own goals. To have more fun running, not only because we’re getting faster but because we’re part of a community."
Lucas Larson, Heartbreak Chicago Founding GM
[BRS Collection launches next week]