The Brooks Ghost is the best selling shoe in run specialty stores. There are all kinds of ways to cut the data but that fact is near indisputable. What can we deduce from that? Well, in the context of shops in the United States that pride themselves in high-touch, high-knowledge running footwear sales, the Ghost reigns supreme. All year long back in 2019, runners who came into stores like Heartbreak*, chatted about their running history, went through the video gait analysis process, and tried on a whole bunch of shoes across all brands left most often with the Ghost. Looking for a trusted, cushioned, reliable, easy training partner? You're probably going to love the all new Ghost 13. If you're one of the people already in love with the Ghost and had the 11 or 12, the new Ghost 13 features the DNA Loft cushioning from heel to forefoot (hey, that's more!). According to Brooks, the co-molded DNA Loft and BioMoGo DNA midsole materials deliver softer and smoother transitions than other molding processes. And, who could dispute that! Bottom line: if you need a new running shoe, buy the new Ghost 13 and chances are you'll Run Happy™. Get it here for women and here for men.
* At the moment you can still get that great service at all Heartbreak locations, properly distanced with extra hand-sanitizer, of course.