A quick content capture for the Nike Structure 25’s kicks off a busy day for the Heartbreak team on Boston's Longfellow Bridge, nestled in the iconic Emerald Necklace. A photoshoot like this, set against the scenic loop beloved by Boston runners, is a reminder that working in the running industry isn’t solely about races or finish times. It’s about the everyday work that connects products to the runners who use them, capturing the story of a shoe in the very places where miles are made.
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Moments in the Middle is a series on Heartbreak's blog, the Heartbeat, featuring photography by Fidelis Teixeira curated by Marielle Hall. It's about defining those middle moments—the times that often go unnoticed but carry the weight of who we are and what we value. These are the moments of connection: to place, to community, and to each other. Learn more here. You can search more on the blog here.