The NCAA D1 Cross Country Championships is more than a race—it’s the pinnacle of grit, team spirit, and pure running energy. This year, we infused some extra excitement into the event, and Madison, WI, was the perfect stage to celebrate the Last Ones Standing.
Our crew touched down in Madison days before the big race with one mission: create an unforgettable space for the running community. From the ground up, we built a pop-up shop inspired by a deconstructed cross-country course. Posters lined the walls, custom bibs were on full display, and bright pink, orange, and yellow flags waved over turf flooring, setting the scene for an immersive and nostalgic runner's haven.