



2025 Boston Events with Heartbreak & Adidas
This Boston Marathon weekend, Heartbreak Cambridge will be an immersive hub of speed, culture, and connection. From April 18–20, we’re teaming up with adidas Running for a full store takeover & experience.
At the heart of it all is a creative vision led by Heartbreak’s Fidelis Teixeira and our Avatars of Fast, Iva, Josh, Clara, & Dev, a crew that channels the spirit of speed through both culture and running.
The name "Always In-Service" is a nod to our brands' ethos: Heartbreak’s devotion to its community and adidas’s legacy of pushing the boundaries in pinnacle performance, high fashion, and street culture. It’s a shared fascination with fast, a commitment to movement, self-betterment, on the streets, the runways, and the world stage. Come through for a weekend of connection, movement, and good people.
We’ll be hanging, running, and celebrating the sport that brings us together. And don’t miss the exclusive Retro Pack, available online and at Heartbreak Cambridge.
We're hosting 4 distinct events Friday to Sunday. RSVP below!
Boston 2025 Celebration Collections
Commemorate your Boston experience with celebration collections from your favorite brands.